Job Information
Brunswick Copywriter in Mettawa, Illinois
Are you ready for what’s next?
Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Copywriter
Brunswick Corporation
Role type: Full-Time
Location: Mettawa, IL (hybrid – 2 in-office days/week)
OVERVIEW
Brunswick is looking for a Copywriter to join our Creative Services team. You’ll create marketing copy that brings our brands’ stories to life. You'll also have opportunities to work on higher-level concepting for marketing campaigns. Creative Services is a growing team, and you’ll collaborate with a talented crew of designers, copywriters, project managers, partners, and clients to encourage consumers to get on the water with Brunswick.
RESPONSIBILITIES
Critically think through project briefs and customer journey to create engaging and appropriate messaging that fulfills our clients’ objectives
Collaborate with your design partner on each project to build creative, cohesive campaigns
Collaborate on developing campaign concepts that stand out to consumers and fulfill our brands’ objectives and tell their stories
Develop on-brand copy that engages boating, fishing, and watersports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point-of-purchase displays, tradeshow displays and more)
Review creative proofs for spelling, grammar, and overall quality according to our in-house style guides
Build your knowledge of our audience (boaters, anglers, watersports enthusiasts), their interests, and the marine industry
QUALIFICATIONS
8+ years of experience in an advertising/marketing agency or in-house marketing department
Bachelor's degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio
Experience in collaboratively developing creative campaign concepts
Experience producing copy across communication channels
Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices
Strong time management to meet tight deadlines while working on simultaneous projects
Experience editing and proofreading according to multiple style guides with acute attention to detail
Basic understanding of SEO keyword usage
Portfolio that demonstrates creative marketing copy across channels for multiple clients
Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled
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Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com .
#Brunswick Corporation
Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Innovative, driven, exceptional, authentic and united, these values represent our Employee Value Proposition and are at the heart of how we work together and what differentiates us as an employer of choice.