Brunswick Life Fitness - Market Research Manager in Rosemont, Illinois

It is our people behind life’s passions who will make the big difference. If you are interested in becoming part of a company that delivers market leading products, driving your own career and working with brands committed to active lifestyles, then you’ve found your fit.

Have what it takes? Join us.

PRIMARY RESPONSIBILITIES

The Market Research Manager manages research projects to support market insights on a global scale. The role will work directly with external vendors and internal business partners to understand and provide actionable recommendations to support the needs of the business. This will include both using primary research and syndicated research as needed. This position has a high degree of independence and leadership, responsible for communicating directly with business partners, selecting the appropriate research methodology, designing and managing research projects, working with vendors to execute research, and creating and presenting reports to business partners and executives. This position will work closely with the Marketing team to integrate all research results into the broader story of how Life Fitness and its brands are performing overall and where there is further opportunity for growth in the business.

PRINCIPAL ACCOUNTABILITIES

  • Synthesize strategic information from various inputs (primary and secondary market research) to form a distinctive, fact-based point of view on the market

  • Manage market research function on a day-to-day basis, including working with internal and external partners to understand and communicate available content

  • Collaborate with internal business partners to understand business goals, uncover knowledge gaps, and identify opportunities where syndicated or custom research can provide actionable insights for the business

  • Manage end-to-end research, including:

  • Design qualitative and quantitative research plans

  • Manage questionnaire design and testing, sample selection, data collection, analysis and reporting

  • Recommend research design, develop research plans, and execute research projects, leveraging vendor relationships along with primary, secondary, and syndicated data sources

  • Manage and/or execute higher level statistical analysis, including Drivers, Conjoint, Discreet Choice, MaxDiff, TURF, and Segmentation

  • Report and present research findings that relate to business issues and provide actionable business recommendations

  • Provide proactive insights and reporting based on customer, consumer and market trends, leveraging existing custom and syndicated research studies and market information

  • Manage strong, professional vendor relationships for primary and syndicated research and market intelligence

  • Utilize secondary research to generate actionable insights for the Marketing department and other functions within the organization

  • Manage outside vendors and internal development teams to deliver projects on time and on budget REQUIREMENTS & QUALIFICATIONS

  • BA / BS in market research, business, statistics, communications or social sciences

  • 5-7 years of market research experience, including designing and analyzing a range of qualitative and quantitative research, questionnaire/discussion guide design, data analysis, report design and creation

  • Excellent written/verbal communication -- Communicates non-technical and technical information in a clear, concise, and persuasive manner.

  • Strong presentation skills -- Comfortable presenting and explaining ideas to others in both formal and informal settings. Able to adjust to the needs and preferences of the audience.

  • Storytelling -- Able to pull out a storyline from data, not just report numbers. Able to summarize key takeaways with implications for the business for executive level consumption.

  • Data Analysis -- Expertise with reading and interpreting data through data tables, cross-tabulations, etc.

  • Advanced Analytics -- Able to interpret and explain results from Drivers, Conjoint, Discreet Choice, MaxDiff, TURF, Segmentation, etc.

  • Ability to work in a multi-time zone environment; global experience preferred

  • Ability to multi-task and manage multiple projects and deadlines simultaneously

  • Ability to travel up to 20% of the time, including internationally

  • Proficient in MS Office (Word, Excel, PowerPoint, Project)Candidate will be:

  • Results driven: A successful candidate adopts a strong orientation toward achievement, holds high expectations for him/herself and others, and pushes to achieve at high levels

  • Strategic: This leader takes a long-range, broad approach to problem solving and decision making through objective analysis, thinking ahead and planning

  • Structuring: The candidate adopts a systematic and organized approach; develops and utilizes guidelines and procedures

  • Communication: The candidate states clearly what he/she wants and expects from others, clearly expresses thoughts and ideas, and maintains a precise and constant flow of information

  • Persuasive: This leader builds commitment by convincing others and winning them over to his/her point of view

  • Flexible: A successful candidate is able to handle and prioritize multiple projects simultaneously; effective at working cross functionally in a large, matrix organization

We are the people behind life’s passions.

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrservicecenter@brunswick.com or 1-888-735-4767.

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#Brunswick Corporation - Life Fitness

Brunswick Corporation (NYSE:BC) is home to the people behind life’s passions. Our company is made up of some of the world’s leading lifestyle brands in categories such as recreational boats, marine engines, fitness equipment, active recreation, and activated workplace products. While we are family to 14,000 employees around the world, three divisions in more than 30 countries create a local environment, with our global headquarters in the Chicago suburb of Mettawa, IL.